Turn Black Friday into Green Friday and offer wasteless discounts

Every Friday can be green

In November, a black wave of discounts floods the world every year. Black Friday has become a symbol of bargain shopping, but also of quick decisions that often lead to wasteful spending. Shop windows attract shoppers with record-breaking discounts, warehouses are being emptied and in a few weeks they are full again. In many cases, purchased products end up in drawers, storage rooms, or even in the trash.

But what if we changed this cycle?

What if, instead of one "Black Friday" we had small “Green Fridays" throughout the whole year, that means such days when we shop thoughtfully, discount with the goal of saving, not wasting, and look for value in quality, not quantity.

Green Friday as philosophy, not just a date

The idea of Green Friday emerged as a reaction to excessive consumerism. Companies that join this initiative want to show that discounts can also be responsible. Green Friday is not a fight against shopping, but for meaningful shopping.

It means considering what we buy, why we need it, and what impact it has.

Every product that is manufactured, packaged, and transported has its environmental footprint. Therefore, it should also have its value - regarding its quality, durability, and usefulness.

The green approach is not about refusing discounts, but about changing the logic:
- we do not just focus at the price, but also at the origin and the life cycle of the product,
- we do not accumulate supplies we will not use,
- we recycle correctly, 
- and we do not waste money just because it is "cheap."

Reasonable corporate purchasing 

A sustainable approach to discounts is not restricted just for households. Companies, hotels, restaurants, or offices make regular purchases, and this is where it comes to decisions about how environmentally friendly their operations will be.

If you are restocking during the discount period, use this as an opportunity for change. Instead of impulse shopping, try investing in products that save resources and improve efficiency:
- Paper towels and toilet paper with FSC or EU Ecolabel certifications.
- Dispensers that reduce consumption – whether of soap, paper, or a cleaning product.
- Refillable packaging instead of disposable.

Such decisions reduce the amount of waste, but also long-term costs. Green Friday is therefore becoming not only an ecological step, but also an economically wise one.

Small daily changes

Sustainability is not just about one day. It is a set of small decisions we make every day - when shopping, at the office, when using equipment, or sorting waste.

You can start by simple steps:
- set default double-sided printing,
- keep carafes and glasses instead of PET bottles in the kitchen,
- use quality dispensers that dose accurately and without unnecessary waste,
- motivate the team to save energy - turn off devices when not in use,
- and communicate the results - how much waste or energy you have saved thanks to these steps.

The green approach only works when it is practical and natural. If ecological solutions are also convenient, everybody will accept them without using pressure and without setting complicated rules.

Less black, more green 

Green Friday can be a symbol reminding us once a year that shopping can also be done reasonably. But real change only comes when we incorporate this idea into our everyday lives.
Let's discount without wasting. Let's shop wisely. And let every Friday be a reminder that even small decisions can be very meaningful.